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This means that there is a huge market space, while Adidas capture this message, earlier this year, introduced a new running shoes --Ultra Boost shoes, and in August launched the all-new. coincides with the Beijing World Championships, Adrian Leek category, general manager of Adidas jogging with his finest creations of this, there has been in Beijing. As a former professional marathon runners, Adrian Prior to joining adidas, is to maintain the UK's 15 km marathon record. Today, Adidas has been working for 21 years, he was a profound experience to the running of the sport's increasing popularity and professional process, he told the "Chinese entrepreneurs": "In the past four years, the runners have a two year category increase the number. " In the professional opinion, running the sport, it seems simple, but in fact is not low for the requirements of the product. Research and development of this product, took four years. This shoe is a collaboration with BASF, after the change of generations, eventually formed today's Ultra Boost shoes. Although not disclose the specific amount of investment, but Adrian said, "technically very huge investment, including BASF has also done a lot of investment." From the exterior, this shoe features a Primeknit knit uppers, Adidas has been the use of high-end products. By "crossing a line" flying probe technology seamlessly weaving the upper and upper part of the fabric as a whole, to abandon the original liner support frame, relying on itself to provide flexibility and upper support force. This is similar to the Nike Flyknit, in fact, as early as in 2012, when Flyknit launched soon, Adidas launched immediately Primeknit knit uppers product is a paper sued Nike, Nike finally won, making it an "line "Technology originator, has won a patent. While buy cheap jordans online Adidas failed to obtain a patent, but that does not hinder the application of this technology, it was introduced, this fabric design allows completely fit in running shoes runners feet, even barefoot runners can meet the needs of today. Overall, this shoe with Adidas traditional conservative style is not the same. Shoes and surplus narrow sense of flow lines, so that was a lot of people think, and Nike designers collective switched to Adidas are not unrelated. However, these shoes BOOST biggest bright spot is the use of technology, a lot of running the party, are Nike's fans who, in recent years, Nike running series of products based on global sales of more 30% of the number of growth. BOOST technology is considered Jedi adidas big move. Two years ago, BOOST technology has been applied to the determination of Adidas design, someone had Tucao, abandon the original hard rubber do at the end, with this foam looks almost looks cheap stuff, is not a marketing gimmick? However, when in 2014, the Kenyan marathon runner Dennis? Jimi Tuo configuration BOOST wearing Adidas running shoes in the end to break the marathon world record, so this technique fame. Adrian said, from biomechanics laboratory test results can be seen, Ultra Boost athletic performance running shoes can bring a 1% increase, which means that for two hours of Marathon, since Boost bring shoes 1% increase, runners time can be shortened 26 seconds, if it is a four-hour marathon meant to shorten the time from 2 to 2.5 minutes. more consumers believe that this sole design, very "soft shells", the shoes can quickly rebound after compression up, this cushioning effect allows runners to achieve the greatest degree of their effect. This allows Adidas and Nike in the running market gradually catch up the contest. Although the design is still not a color, but the technology does make the runners themselves. However, Ultra Boost shoes is not at home all the Adidas store can buy. This shoe priced at around 1,300 yuan, Adrian said, "The major products for a second-tier market, does not have invested in low-tier cities, to take into account the level of local consumption." is behind this campaign of running shoes, Adidas seek further business expansion in China. High Skyline director of Adidas Greater China general manager, said, "compared to Europe or the United States market, China's market is not mature run. But when we see more and more people to participate in the running movement among us have begun vigorously promote the development of running culture in China. To achieve this goal, we launched runners meet Chinese demand for the product. "Meanwhile, the high Skyline also stressed Greater running series is one of the fastest growing product category. 2014 cheap foamposites national marathon competition population of 90 million people, to participate in the running of the crowd showing explosive growth, becoming the national carnival, and formed a huge industrial chain. Adidas, the introduction of running shoes is just the first step. Adrian told reporters, in addition to running shoes, the future will continue to develop Adidas jogging desired peripheral products, such as T-shirt, shorts, for the ladies, there should be a proper sports bra. As a professional athlete, Adrian to some of runners from experience, do not over-training, not over the pursuit of speed, otherwise prone to injury, compared to sports results, we should enjoy the course of the campaign, it will be considered the same as living with a cup of coffee the way. (Chinese shoes Network - the most authoritative and most professional Footwear News)Roger Federer just got their occupation career the eighth Wimbledon men's singles champion, so NikeLab also launched a special limited edition of Oscillate Evolve RF shoes, the shoe vamp uses high-grade suede crafted, full texture. The word "8" is stamped on the heel, symbolizing the eighth titles of Federer. The shoes sweater arrived in London Niketown, but other areas in offering information flow. has not seen the new trend of Ewing Athletics brand for a long time. In April of this year, they introduced three new color schemes, so that this "heavy retro" shoes came back to our view again. 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