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74-year-old runner Sun Rehabilitation Nike JUST DO IT launched a new marketing campaign, "ran on the understanding" on November 13, 2013, by a team of 60 seconds from the main body of the film "Run (The Run)" and five support runners interview clips consisting of interactive advertising, to share a 74-year-old runner Sun rehabilitation, road race club streets of Taipei, Hong Kong Fu Tiffin blind runners, Shanghai Fudan three sisters and world champion hurdler Liu Xiang et al jogging and running on their mind life and life changing. This is the first time Nike Greater China in a single movement "running" as the story of the spindle JUST DO IT market activity, dig all kinds of jogging or wonderful or touching story. Meanwhile, around the "run to understand" theme, Nike launched micro-channel interactive network, microblogging platform, sponsored 2013 Shanghai International Marathon, through the activities of this series of rich online and offline, with the running ignite passion for the sport this winter . "Nike is a running company. Started to build the company, Nike, encourage and inspire millions of people to join the ranks of runners, so they have advanced equipment running to provide comprehensive service platform for them and let the jordans on sale mens m run faster, more Have fun. Now, these stories runners also greatly encouraged and inspired us, why not their stories to influence more people to run up? "Sima Pei Nike Vice President of Marketing for Greater China, said," In China, Running growing so rapidly, Chinese runners touching story, which is why we launched the "run to understand" this event in mind. In this seemingly simple and happy commercials "run", we with a new perspective to show the charm of running. If you are running, you will know the charm of this movement. " advertising film a: 60 seconds video, showing life in a variety of "running" Commercials "running", the camera chasing different runners in the forward running back: The old man in the woods trails or in steady progress, but also go hand in hand in the park or father and daughter, but also led the leader of the bracelet running blind runners, and despite the curious eyes of others, dressed in cartoon costumes shuttle run group in the city. These shots inspire curious audience, who they are, why they run? After the part in the film, a runner saw a familiar figure at the roadside to warm up during running, when two passing, he suddenly found the man actually hurdles world champion Liu Xiang. Long-lost Liu Xiang jordans on sale online to participate in the filming of the ad, it wants to encourage more people to join the ranks of running, to explore their own potential in the running movement. The film Dion & amp; The Belmonts song "I wonder why" as the theme music. Lively rhythm to the film into the angry, repeatedly singing lyrics like people who love running inner monologue, "how could I love you", but also so that those yet to fall in love with the running of the campaign audience curious, what running What kind of magic, enabling runners were intoxicated, bored? commercials II: 30 seconds movie, 74-year-old runner Sun Rehabilitation of running persistent 30 second movie clips describe the body of 74-year-old in Taiyuan, Shanxi, Sun runners running period of rehabilitation course. The film shows him as usual, to get up early to go running day: Passing traffic, ran across the square, passing the curious eyes, ran into the woods road with confidence. He has over 20 years of experience running, although now because of the age issue, but rejected by some marathon, he still insisted on running. The film will be released on November 24. debuted Interactive advertising: 60 seconds from the main movie "Run (The Run)" Short interviews with five runners composition I cheap foamposites n addition to the body 60 seconds advertising audience on whyrun.nike.com.cn viewing the video, when the screen appears a question mark, but also click to enter 5 different runners interview segment, analytical understanding of the different runners for runners and the reason they are running. street road race clubs from Taipei has to run is different from the perception of others, they will use every run together to release their own particular ideas, sometimes they will put on a special cartoon clothing. Their members, said: "I think running is going to prove he can when he, you run when you can as yourself, how can you wear, how you like to enjoy this moment, all through the running ...... Be Yourself! " 74-year-old runner Sun Rehabilitation, said: "I ran a marathon is to break the human limit you do not control what age, I was over 74 years of age, over 30-year-old heart I want to go I can not run.! . " runners from Hong Kong Fu Tiffin is a blind girl, fortunately, the leader, led by an angel she started running, it has a world of good. She said, running affected her life, when she was running when the wind, birds, tree shaking voice, for her is so rich and authentic experience. Shanghai Fudan three sisters, Jin Yuan, Shen Li, Ge jordan 3 katrina 2018 Yongqin put the treadmill as a very cool thing. When some girls are also the traditional "can not tan too dark, not too masculine, should humble sweet, beautiful and yet intelligent" concept bondage, they have run out, enjoy the speed of the feeling of accomplishment. "Everyone is a child from the beginning not walk slowly to climb, to walk, then to run. I think running, really enjoy." Hurdles world champion Liu Xiang said. The best runners establish community: Nike + Run Club was officially launched micro-channel service account In order to provide better service and support for runners, Nike launched a special Nike + Run Club micro-channel service account, provide running tips, training programs, choose shoes guide, running routes, running activities, NIKE + FAQs, aimed at to set up a micro-channel platform best runners communities. Just pick up the phone to open the micro-letter search NikeRunClub (or scan QR code), you can immediately subscribe to the service account, running for more advice and coaching. From November 24, in Shanghai Huaihai Nike brand experience stores, Beijing Sanlitun store experience Nike running category, Guangzhou Nike brand experience stores, consumers will be in store shooting "Why and run" poster, post Retro jordans for sale ers for on-site printing in store or from consumers Weibo. December 1 --5 days, the interesting "Why and run" poster production capabilities will also visit Nike + Run Club micro-letters, more runners can enjoy this service. story with runners infect more runners - Nike "ran to understand" network of interactive activities to inspire more consumers to share their feelings run. Search to understand # # ran on the microblogging platform, you can understand the relevant information. advertising film "run" with related videos by Nike Greater China and the Hai Weike advertising (Wieden + Kennedy) work together to create. Directed by Knucklehead from the UK's Siri Bunford. 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